AutoResponder Overview

The simplest way to understand AutoResponders is to think of an email system that is designed to Automatically Respond with pre-written responses to any one that sends an email or fills out a form looking for more information on what you have to offer.

It is a commonly accepted principle in Internet marketing that it takes an average of 7 contacts with a prospect to close the sale. By using an AutoResponder, you can follow up with your prospects 3, 5, 7, 10 times without having to manually send out letters, remember what letter you sent last, what letter is next, etc...

The key to success with Internet Marketing is to automate as many of the repetitive tasks as you possibly can. AutoResponders can make you more effective, helping you accomplish more in less time. And let's face it. Your time is valuable. The more effectively you learn to use your time, the more you can increase your income.

So with that said, the next question becomes:

What Do You Look For In An AutoResponder?

There are a few things that you will want to look for when choosing your autoresponder.

Personalization features.

Personalization allows you to address your subscribers by their actual names in your letters. Doing this will actually increase your response rate.

We are all more likely to open and review a message that is addressed to us personally. Insist on personalization features for your AutoResponder.

Broadcast ability.

When it is time to make a special announcement, a discounted offer, or an update that you want to send out to your entire list at the click of a button, the Broadcast feature is the way to go. I've seen responses to some of my offers come in as quickly as a few minutes after I clicked "send"!

Import ability.

When you need to migrate your own lists or purchased lists, the Import feature lets you do this quickly and easily.

Size restrictions.

As you become more proficient at online marketing, you can end up building a rather large list. Be sure your AutoResponder can handle thousands or even tens of thousands of subscribers. The last thing you want is to not be able to manage your list OR to be required to pay additional fees because of your success.

For more information on AutoResponders and how they can help you in your business, visit TrafficWave.net LLC for details on powerful AutoResponder technology at a low fixed rate.