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Email Marketing Open RatesAre you tracking the open rates for your email marketing campaigns?
You should be.
But before you get started, there are a few things to keep in mind:
Open rates are not the final word in email marketing. All open rates really tell you is that those readers have images turned on so the tracking imaged was loaded.
Any readers that don't have images turned on but still read your message won't be counted in your open rate tracking. But they did read your message and that is what you're after.
There is also the possibility that your message was technically opened by email programs that give a preview but not actually read in any detail by the recipient.
So what's the point of tracking open rates?
First, tracking open rates gives you an overall picture of how your email marketing campaigns are being responded to in the market place. A low open rate may be an indication that your message is off-target or your subject line isn't compelling.
Direct Mail marketers know that they will make their living based on a 1/2% response rate or better. Yes, that is one-half of a percent!
Direct Email Marketing, when conducted properly, can realize significantly higher response rates. This is one of the reasons Email Marketing is so popular with businesses.
Here are a few tips for tracking and maximizing open rates in your email marketing campaigns:
At the end of the day, it doesn't matter what Billy Bob Marketing Guru is getting. You make your living based on the response you get to your own email marketing messages.
So track your open rates. Track your click-through rates.
Then begin taking steps to improve both every where you can.