Using HTML In Your Email Marketing Campaign
Using HTML in your Autoresponders offers several advantages:
- Your letters can be customized to include colors, graphics, tables, etc...
- You can embed tracking codes to track your results.
- You can simply create links to words and phrases which looks better
than typing in full URL's in the body of your letter.
The challenge comes from the fact that there are many popular email programs
that block images and some HTML by default. Your goal is to keep your HTML
as clean as possible so it doesn't get blocked by some of the more popular
email systems such as:
- Microsoft Outlook
- Mozilla Thunderbird (unless you as the sender are already in their Personal Address Book)
- AOL (for non whitelisted senders or sender IP's that are not on the enhanced whitelist. TrafficWave.net is whitelisted.)
- Yahoo (for messages that Yahoo's SpamGuard believes are spam)
- Hotmail (for messages in Junk folder)
- Gmail
So how do you overcome these potential obstacles? Here are some simple steps that
can help your messages get through:
- Avoid making your message too dependent on images. Images can be
fine when they are used to reinforce solid ad copy. But if your images are blocked,
your message could end up looking broken into sections, chunky, and just hard to read.
Use images with caution.
- Give readers an online version: You may want to save the information
you are sending to readers as an article on your web site. Add a link that says:
Can't read this message? Click here.
OR
Read this article online.
You may want to consider giving your readers just a few lines from the
article and then a link to read the full article. This has been a very
effective technique for me.
An added benefit to this approach is that you get more quality visitors
directly to your web site because they will be visiting your site to read
your articles.
- TEST Your Messages. Set up your own free email accounts at the
major web-based ISPs:
Test your messages to each account by subscribing these addresses to your
Autoresponders. Leave all settings at their defaults. This will let you
see what your subscribers see... especially those who donŐt know or donŐt
care how to adjust their email settings.. Then, make whatever changes you
feel are necessary to your messages.
Try
TrafficWave.net Autoresponders today and discover how they will help your business.
We'll even give you a FREE 30 Day Trial so you can test the system before you spend a dime!
TrafficWave.net LLC  330 Rayford Rd. PMB #312
Spring TX 77386
Phone: 936.788.5867 Fax: 936.788.5873 Email:
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