Autoresponder Success Tips

I have watched many businesses drop thousands of dollars in advertising for promotional campaigns that simply did not work. Sure... people came to their web site and even took a look around. But they didn't buy anything.

Has this ever happened to you? You can see that people are visiting your site but those visitors don't convert to customers. They leave and go on to other sites, get distracted by co-workers, the dog, the view outside their window...

The secret to converting those visitors into sales is so simple it's almost hard to believe. The simple truth is that if you want to convert your web site to a sales converting, profit generating machine, there is one thing you absolutely MUST start doing today.

Simply put... you must stay in touch.

Years ago, I worked for a Financial Services company. We focused our efforts primarily on attracting business in the Houston area. One day, I got a phone call from a prospect in Tennessee. We talked for a while. I answered her questions and even though I knew we had competitors in her area, I sent out an information packet.

A few days later, I made a phone call to see if she got the packet, if she had any more questions, etc...

She asked me to send a contract and we signed her as a client. My commissions on that account ranged from a few hundred dollars per month to a few thousand dollars per month for the next few years.

After a few months of doing business together, I asked her, "I know we have competitors just down the road from you. Can I ask why you chose to do business with us?"

Her reply was simple.... "You called me back".

Another company that does exactly what we were doing was just minutes away from her. She chose us (hundreds of miles away) because we simply stayed in touch.

How much business are you losing because you don't stay in touch with potential clients?

"So... How Do I Stay In Touch?"

Somewhere along the line, we started believing that the way to generate online sales was to get people to our web site. Personally, I believe the better approach is to get people to subscribe to your Autoresponder.

For example, your online ad could direct people to send a blank email to your autoresponder subscription address or you could create what is called a "capture page" where folks can request free information by entering their name and email address.

Your Autoresponder can be set up to automatically reply with a pre-written message that thanks them for requesting your information and include a link to your web site for more information.

By using this method, your Autoresponder is doing two things:

Qualifying your web site visitors.
Building a quality list of targeted prospects for your offer.

Your Autoresponder can be set up to send your qualified prospects more follow up letters. Perhaps your next message goes out a day or two later. Again... thanking them for requesting your information, telling them a little bit more about your offer, and including a link to your web site where they can learn more and hopefully order.

This second letter (and the rest of your follow up letters) should tell them a little more about the benefits of your offer and help them make the decision to purchase from you.

If possible, consider a trial offer or other special incentives in your follow up messages.

"How Do I Follow Up With Prospects That Visit My Site Directly?"

You've probably already got people visiting your site so the next step is to add a simple capture form directly to your web site and offer visitors an attention-grabbing offer of free information.

For example, if you are selling a weight-loss product, you might offer a Free Report called "Secrets To Losing More Weight Faster Than You Ever Thought Possible".

If you are selling information on helping business start-ups, you might create a Free Report called "Secrets The Business Schools Don't Teach And How To Profit From Your Own Business".

The report can be a simple two or three page report that shows visitors how to benefit from your offer, why they need to order from you, and whey they need to order right now (time-sensitive).

The key here is to offer something that will stop your web site visitors dead in their track and practically force them to hand over their email address by filling in a short form on your web site.

Once they do, they are now subscribed to your Autoresponder and you can begin following up with them.

You could follow up with them ever day, every 2 days, every week, mix up the time between follow up letters, etc....

The key is to get subscribers in to your Autoresponder and beging following up with them to convert them to customers.

If you would like to get autoresponders that allow you to set up unlimited follow-up marketing campaigns, have great customer service, top-notch deliverability and excellent reliability, check out TrafficWave.net Autoresponders.