How much easier would it be to build your business if your marketing ran on autopilot?
Would you sit back, put your toes in the sand and watch as your sales go through the roof?
Would you take that much-needed vacation knowing your next customer is on the way?
You would if you could, right?
Of course, you know that real marketing isn’t quite that easy but did you also know that a good email autoresponder can bring you new customers like clockwork – even when you’re not working?
What is an Email AutoResponder?
Think of your email autoresponder as an automated series of emails that helps you attract more prospects, gives those prospects value, helps build credibility and ulti\imately makes those prospects want to do business with you.
Basically, it puts your email marketing on autopilot.
The big question I get when I talk to businesses about email autoresponders is “What do I write in my letters?
Look at it this way. You find yourself in front of a large group of people. You have potential customers that are wanting to hear from you. You need to give them your best presentation. What would you say to those prospects? What can you say that would them them want to do business with you?
Those things you would say are your selling points. Your email autoresponder can deliver those selling points to your prospects. They are on you list because they want to hear from you. So think of your email autoresponder as your best sales pitch and write your messages to deliver that pitch to your prospects.
Ask These Two Questions before your write your email autoresponder letters:
- What do your prospects care about?
- What are the reasons they should do business with you?
Your prospects request your informant with this one important question on their minds:
“What’s in it for me?”
Show them how they can benefit by doing business with you. Showing them you understand their problem and can help solve that problem will make them much more likely to open and read your emails.
Here is an example:
Let’s say you sell Autoresponder services like we do here at TrafficWave.net. You want to turn your prospects in to customers using your email autoresponder.
Your prospects are busy small and home based business owners who care about saving time and building their business. Your selling points might include showing prospects how you can help them sell more and save time.
An email that you might use in your autoresponder is:
“How You Can Sell More In Less Time with AutoResponders”
You would include a capture form on your website that offers this time-saving and money making tip. When they fill out the form, they get the email.
Inside that email, give some time-saving and money making tips such as this very article. Feel free to copy it for your own autoresponder letters.
Be sure that at least one of your tips talks specifically about saving time. Include another tip on how businesses can close more sales by automating their lead generation and followup. Include a link back to your sales page or web site so that your prospects can learn more about your service.
What makes this email letter effective?
Your prospects want to know how to save money and close more sales. That is why they asked for the information. The information you send them includes helpful tips that they want to know about so your email gets read. Your email directs prospects back to your sales page or web site for more details.
Try these tips in your email letters for better success:
1) Tell and Ask.
Let your prospects know about what is coming so they can be looking forward to receiving your emails. Ask them to reply and let you know where they could use the most help. This tells you what they want to know and gives you good ideas for creating your future emails.
2) Solve Problems
Help your prospects solve an actual problem by using your service. Give your prospects helpful tips. This helps build your credibility and establishes you as an expert they can trust.
3) Share Results
Talk about how your service has helped solve a past customer’s problems. Provide insights and examples of how your service has been used to create results, save time, make more money, etc… for your customers. It is always a good idea to share any testimonials along the way.
Do you have a question about using email autoresponders in your business? Be sure to ask in the comments, below. I will be happy to personally answer every question I can.
Brian Rooney is an email marketing expert providing email autoresponder services to thousands of businesses worldwide through his company, TrafficWave.net. Questions? Feel free to ask in a comment below. Mr Rooney replies daily to questions from our readers.