List Building. We hear about it. We read about it. We download ebooks about it. We watch youtube videos about it. It seems that all the big gurus agree that the profit is in the list.
The big internet marketers are known for bragging about the size of their lists, and for good reason. When you have built a good list and you’ve managed that list well, you basically have your own online ATM machine. You are able to sell to your subscribers over and over again. This is why so many top internet marketers are constantly singing the praises of list building.
List building is how top internet marketers like Chase Swift are able to generate online sales with the click of a button. When he finds a product or service he believes will help his subscribers, he puts his email together and sends it to his list. His subscribers trust him and will usually at least agree to look at his offers when he sends them.
List building is how top producer Didi Wargo is able to create online streams of income. She makes a point of sending updates, training, and motivation to her subscribers on a regular basis. Her subscribers know she is a producer and they want to know how they can become producers, too.
There is no mystery to it. List building is a critical step in online marketing success. The mystery appears to be: How do I build my list? And that is wha we are going to talk about in this article.
The fact of our real world life is that we each have 24 hours of 1,44o minutes in our days. Your subscribers and potential subscribers are in the same boat. Our big challenge is motivating our web site and blog visitors to fill out our capture forms. The key word here is “motivating”.
You have got to give your visitors a reason to want to give you their email address and that reason has to be so powerful it outweighs all of their reasons to not give you their email address.
What’s a savvy internet marketer to do? Bribe them!
Believe me: We’ve all been bribed before. You’ve been bribed. I’ve been bribed. It works! No matter how you slice it, the basic core of the list building bribe works something like this:
“Give me your email address and I will give you something in return.”
The key to an effective bribe is to make it something your web site visitor wants.
Solve a problem.
If your visitors sees your offer as something they must have, you are on the right track and your list building will go very well.
They big challenge is to decide exactly how you will bribe your visitors.
Here are some tips to help you bribe your way to list building success:
The Free Email Tips
The free email series is the friendly invitation that welcomes new subscribers to their seats and prepares them for what you have to offer.
This bribe presents some important aspects of your offer or information in bite-sized chunks. Your email series is delivered over several days or even weeks or months and is far more manageable for the reader than a big ebook download.
Delivered on autopilot, the reader is automatically sent an email based on a given schedule, with each email building on the one before.
Success Tip: Provide useful and engaging content that you can easily break into pieces. Using an AutoResponder like we have here at TrafficWave.net is a great way to set up and manage your email series.
Time-Saving Cheat Sheet or Template
If your goal is to share “inside information” or “how-to” tips about your topic that can easily be overlooked or missed, create a cheat sheet.
Think of your cheat sheet as the key to a box of secrets that can help make your reader instantly more productive or rapidly improve their skills.
A cheat sheet is a highly practical reference guide that outlines and shares valuable data and shortcuts, often in a visual that makes the retrieval of key information as efficient as possible.
This list building bribe is attractive to the reader because it delivers a lot of information in a very concentrated format and can quickly prove its worth, perhaps saving them hours of effort.
Success Tip: A word processor like Microsoft Word, Apple Pages or OpenOffice Writer is sufficient for creating a simple cheat sheet, but for a more sophisticated end product, you might require a desktop publishing package such as Adobe InDesign, Microsoft Publisher, or QuarkXPress. Alternatively, you can use a cheat sheet tool like Cheatography to generate cheat sheets based on a default template. Load the completed cheat sheet to your web hosting account and include the link to your cheat sheet in your AutoResponder letters.
Sample Offers / Previews
This one is pretty straight forward. You may be able to offer subscribers a sample of your product, video, book, or limited edition software. In exchange for their email address, they get a simple or preview of your product or service.
This is a great way to introduce prospects to your offer while you are doing your list building.
List Building: Make Them an Offer They Can’t Refuse
It might sound like a lot of hard work, but building a successful email list means giving big before you receive much of anything in return.
Today’s readers are cautious and overloaded. You need to bribe them to open the door to their inboxes and then use that permission to quickly earn their time, attention and trust.
Show them that you value the relationship by sharing your best ideas for solving their problems and making their lives better and more meaningful. Help them solve the problems they struggle with and reach their goals.
If you are committed to your readers’ success, they will take notice. They will see the value you offer and will want to stick around for more of the same. And if they think their friends and followers can also benefit from your work, they just might send them your way too.
All that’s left for you to do is get to work.
So pick one of the juicy bribes mentioned and set aside an hour or two every day to research, write, design, or record. When your bribe is ready to go live, set up your capture page or add your capture form to your blog and start driving traffic.
A big juicy bribe proudly displayed on your sign-up box puts you one step closer to building lasting relationships with your readers.
Before you know it, you’ll be one of those gurus bragging about your subscriber numbers and people will be asking you how you did it.