Tag Archives: mlm

Email Marketing Strategies

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When you see or hear the term Email Marketing chances are that you have a variety of ideas about what Email Marketing is and what it isn’t.

Email Marketing is not the sending of unsolicited commercial email. Some refer to it as unsolicited bulk email or spamming and this should not be confused with professional and ethical email marketing which can be a powerful and efficient way to get your message out to customers and prospects.

By using this strategy effectively any business, group or organization can:

  • Increase web site visits.
  • Boost repeat business.
  • Attract new clients.
  • Drive memberships.
  • Improve communications.
  • Train sales reps and affiliates.
  • and much more…

Let’s look at some of the ways that various groups and businesses can benefit by using effective Email Marketing strategies:

Restaurants and Email Marketing:

Restaurants thrive by continuing to bring customers in the door. Every restaurant has its “regulars”. Restaurants can use effective Email Marketing strategies to turn casual or walk-in customers into regulars by sending out coupons, special offers, announcements, etc… along with promoting special events.

Most of us have seen the little fish bowl at the cash register. Restaurants often offer a free lunch to be given away each week. To be considered for the drawing, patrons are asked to drop a business card in the fish bowl.

Each week, someone wins a free lunch. I’ve won a few myself. But what about all those other cards?

Restaurant owners and managers could add the information from those cards to their Email Marketing database. Just be sure to mention on the fish bowl that they will be receiving email updates from you.

When you have entered the information in to your database, you can then use Email Marketing strategies to send out coupons, special offers, an online menu, announcements about live entertainment, new menu items, and more.

Email Marketing helps restaurants stay in front of patrons and potential return customers long after they leave.

Entertainers and Email Marketing:

Most entertainers have a product table where fans can purchase CD’s, T-shirts, and other goodies to remind them of their entertainment experience.

Like restaurants, entertainers can add a fish bowl and/or a signup sheet on their product table. Maybe the prize could be a drawing for a t-shirt, tickets, or your latest CD.

The same concept applies here as with the restaurants. Entertainers can enter the data into their Email Marketing database and then send out special announcements about CD release parties, live shows, television appearances, media write-ups, upcoming performances, and more.

Send out announcements that direct fans back to your web site and get even more bang for your Email Marketing buck.

Home Based Businesses and Email Marketing:

The Internet is a competitive market. Home based businesses typically lack the resources available to larger corporations. But by leveraging effective Email Marketing strategies, home based businesses can level the playing field and even give themselves an advantage over the big stores and retailers.

By combining effective Email Marketing strategies with an online web site, home based business owners can:

  • Generate online leads
  • Follow up with prospects
  • Broadcast special offers
  • Promote back-end offers to existing customers
  • Reward customer loyalty
  • Conduct market response tests
  • and more…

Email marketing can work for a variety of industries and segments including religious groups, clubs, non-profits, affiliate marketers, retailers, and more.

The key is to use Email Marketing responsibly to get your message out and draw your market in to your message.

 

Just Get 3 and Yours Is FREE

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As a TrafficWave.net affiliate, one of your goals is to build an additional income stream by referring other users to the TrafficWave.net AutoResponder system. The fun part is that you can build that additional income stream without having to take your focus off of your primary business.

Using these powerful tools, you can put email marketing to work in your business by building and managing your subscriber lists. You can send updates, announcements, special offers, coupons, newsletters, etc… to your subscribers at any time.

You can also use our powerful AdTracker system to track the click-throughs of your online ad campaigns. This helps you know where your results are coming from which helps you make informed decisions on where to spend your time and money on ad campaigns.

Now, it just makes sense that other businesses would want to use these powerful tools to help themselves grow as well, right?

This is where your opportunity comes in. You can show these businesses how to use these same tools to build and manage their own lists, send out their offers and information, and track their results. And, of course, we pay you to refer those customers to us via your Affiliate link.

Now here’s the really exciting part:

Just Get 3 And Yours Is Free

This is how easy it is for you to quickly break even on your TrafficWave.net account. “Break even” just means that you are generating enough commissions to offset your monthly subscription for your TrafficWave.net account. When you have 3 referrals that are on your first level in our 3×10 Matrix system, your commissions will be enough to pay for your monthly subscription. Essentially, your email marketing system will be absolutely free!

Of course, by teaching your referrals how to do the same, you will be in profit each month! How much fun will it be to know that not only is your email marketing system generating leads and sales in your primary business but has also become its own revenue stream? That’s the power of leverage and  internet marketing!

The next question is: How do you actually generate those referrals, right? Here are a few ideas for you to consider:

If you operate your primary business online, it’s very easy to refer others to your Affiliate link. You can …

  • Add a link, banner, or button to your web page as a resource you recommend. Be sure to link back to your affiliate site.
  • If you operate your own blog(s), write a quick article on how you use this system to benefit your business and include a link or two back to your affiliate site.
  • If you are sending newsletters, offers, announcements, etc… to your lists (and you should be), include a brief recommendation and link back to your affiliate site.
  • If you are using Twitter, Facebook, or any of the other popular social networking sites, recommend your autoresponder system and link back to your affiliate site.
  • Do you conduct webinars? Mention your autoresponder system as a recommended resource.
  • Do you write articles? Write an article on how autoresponder and ad tracking technology help you get more done in less time. Include a link to your affiliate site.

What if you conduct business offline? When you’re meeting with other business owners, marketing managers, entrepreneurs, etc… ask them if they’d be interested in a system that can help them generate new targeted prospects and convert those prospects in to customers. Then share your affiliate link with them.

If you participate in business networking groups, show the other business owners, managers, and sales professionals how they can benefit from autoresponders and ad tracking.

You may notice that each of these methods works based on you contacting people you already interact with or do business with. A personal recommendation is always the most effective way to generate new sales. This is often referred to as using your “warm market” which just means you are contacting people you already have a relationship with, either personally or professionally.

The other option, and this can be done along with contacting your “warm market”, is to do advertising to what we call the “cold market”. These are people you do not already have a relationship with. You reach your cold market by running advertising. Your affiliate site includes a resource with sample text ads, emails, and banner ads you can use to conduct these ad campaigns.

Promoting your TrafficWave.net affiliate link isn’t something that you need to spend a lot of time on. Just a few minutes a day with effective and focused promotions can set you up with a steady source of leads and referrals. As you show businesses how they can benefit from using email marketing in their own marketing strategies, their decision to take advantage of our free 30 day trial becomes a true “no-brainer”.

As a result, your TrafficWave.net affiliate income continues to grow month after month.

For more affiliate tips, click here.