Track Your Email Marketing Open Rate

Email Marketing Open Rate: How To Track It Building a big email marketing list is a great start! The Fortune Is In The List and part of the trick to generating that fortune with your list will depend on how well you manage that list. Part of that strategy includes keeping track of your email marketing open rates. This video shows you how:

Email Only Option Now Available

Many of our members have asked that we allow the collection of email only rather than requiring both name and email. As of December 20, 2015, this option is now available. Now, when you are creating a new campaign you will have the option to specify “No Name Field” for your capture forms. To change any existing campaigns, log in to your back office and go to your CampaignRead more

How To Improve Your Email Marketing Open Rate

How Is Your Email Marketing Open Rate? Can it be improved? According to a recent study from Pew Research, email is the most important tool for work, 61% of those surveyed consider email “very important” to doing their job, compared to just 4% who said the same for social networking sites like Twitter, Facebook, or LinkedIn. According to a report from Epsilon, in Q3 2014 in North America, open rates were up 6.5% year-over-yearRead more

Email Marketing Open Rates

Is Your Email Marketing Message Getting Through? Two critical elements to email marketing success are: 1) Is your message getting delivered? 2) Is your message getting read? Email Marketing Deliverability is a hot topic and rightfully so. If your message can’t be delivered, it won’t be read. And that means your email marketing campaign is done before it gets started. There are a number of ways you can checkRead more