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Email Marketing During A Weak Economy
Regardless of how you may feel about the financial news these days, many businesses are tightening up their budget these days.
My personal feeling on the econonmy goes something like this:
"Yes. I've heard there is a recession coming. I'm just not choosing to participate."
But with all the media attention and "doom and gloom" flying around, a lot of people are either being affected by the recession or already acting like they're being affected by it. Fear is a powerful motivator.
Fear also creates some of your best opportunities in marketing. If your product, service, or opportunity can help alleviate some fear or pain or loss for your readers, the recent financial climate may be your golden opportunity in disguise.
So this is a great time to dust off some of your email marketing and autoresonder letters.
Email Marketing has proven to be an inexpensive method for reaching customers. By analyzing your previous successes (and even your past failures) you can breath some new life in to your email marketing and thrive during an uncertain economy.
Here are some tips you can use to boost email marketing effectiveness:
- Review your past statistics including click-throughs and open rates.
- If your stats show positive results, rebroadcast that offer (if it's still relevant).
- If your stats for a particular offer are weak, revamp the message by reworking the subject line, the copy, and/or the call to action.
- Look for previously missed opportunities. Perhaps your message can be revamped to capitalize on current events.
- Recycle subscribers that have previously finished receiving your autoresponder letters.
- Review your lead capture pages to see if you can improve your subscription rates.
- Be sure your messages are personalized by merging contact information in to the subject lines and message body.
- Review your current email marketing messages to see if they can be broken up into articles and submitted to article directories or blogs.
By periodically reviewing past performance of your email marketing campaigns, you can often spot opportunities for improvements which can lead to increased revenues.
The best part is that your only investment in this strategy is a bit of time and mental focus.