Studies have shown that email delivers better results than any other channel. In fact, when compared against Facebook or Twitter, email is 40 times more effective at acquiring new customers. What's more, email marketing consistently generates the highest ROI, with $38 being earned for every dollar spent.
Email marketing for restaurants is a great way to boost customer retention, bring in repeat business, and fill your restaurant during the slow times.
One of the best things about email marketing for restaurants is that you don’t have to spend a lot of time or money to make it effective. An update every month or every 2 weeks should help keep your restaurant “front of mind” for your readers and keep your customers coming back for more.
With email marketing you can:
Collecting business cards is nice. Building a powerful list with those cards and putting that information to good use is priceless.
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